tour your home to analyze and determine the key selling features
of the property.
Carefully measure the exterior of your house to get accurate
square footage in order to market your home honestly
Prepare an extremely thorough market analysis, so that your
home is priced precisely in order to net you the greatest
amount of money and to sell within the least amount of time
Immediately upon signing the listing agreement, place a sign
in your front yard and put a key in a lock box on your front
door so that marketing and showings can begin immediately
Provide you with a checklist of this 30-Point Plan of Action
so that you can hold me accountable
Within two hours of receiving a signed listing, submit your
home to the MLS (Multiple Listing Service).
Custom-create color brochures to be kept in the home and in
the exterior brochure box. Regularly monitor the brochure
box and keep it fully stocked!!
Develop a list of features and benefits of your home for brokers
and prospects. This is in addition to the brochure
Fax brochures to all agents in the Realtor community who have
a customer profile compatible with your home or who focus
in your area and neighborhood
A mailing will be prepared and sent to those in your neighborhood.
If appropriate, a niche market mailing will also be sent to
identified prospects who might be interested in your home.
If appropriate, prepare and place a newspaper ad about your
Submit copies of your listing to the weekly Board of Realtors
Notify all active brokers and agents within one square mile
of your home that the property is available
Maximize every possible opportunity to sell your property.
When prospecting for new clients, make sure they know your
property is for sale. When networking with other agents, always
inquire if they have a buyer
Provide you with a weekly written update of all showings and
Follow-up with all the salespeople who have shown your home
and share their feedback with you
Give you a copy of your multiple listing, your brochure, and
a copy of any ads that have run.
Suggest and advise you as to any changes that might make your
property more marketable
Hold open houses if appropriate.
Repeat our initial marketing blitz ... contacting other agents
and niche-market buyers every 30 days until your property
is under contract.
When possible, pre-qualify all prospective buyers. Also, make
you aware of the various methods of financing that your buyer
may want to use.
Assist you in arranging interim financing, if necessary.
Immediately inform you if we’ve been told to expect
an Offer/Contract, and deliver the Offer as soon as we receive
Review and advise you in regard to any Contract submitted.
While completely representing your interests, I will assist
you with Counteroffers and help you negotiate the best price
Guide you through the selling process once a Contract has
been accepted, including keeping you informed of all contingencies,
time frames and all Seller requirements.
Guide and advise you through the Buyer’s contingencies,
including inspection, inspection negotiations, other due diligence
issues, financing, appraisal and other steps in the process.
Review the title work with you.
Meticulously review all closing documents, deeds, title work,
closing procedures and closing figures with you, and answer
any questions you may have.
Attend the closing with you . . . and present you with your