Harley L. Fisher
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30 Point Action Plan
     Serving You Better. Saving You More.


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"Harley got me a better price than I could have hoped for. He really bends over backwards for his clients."
- Linda Miller

"He worked very hard, put in long hours and made exceptional efforts on our behalf. We tell everyone we know about how wonderful he was."
- Tom and Terri Polakowski

Say Goodbye To Empty Promises

My pledge is provide you with the highest level of service in the real estate industry.
I pledge to carry out and follow through on every element of this Action Plan.
My commitment to you and to this pledge is 100%

30 Point Action Plan

I pledge to . . .

  1. Personally tour your home to analyze and determine the key selling features of the property.
  2. Carefully measure the exterior of your house to get accurate square footage in order to market your home honestly
  3. Prepare an extremely thorough market analysis, so that your home is priced precisely in order to net you the greatest amount of money and to sell within the least amount of time
  4. Immediately upon signing the listing agreement, place a sign in your front yard and put a key in a lock box on your front door so that marketing and showings can begin immediately
  5. Provide you with a checklist of this 30-Point Plan of Action so that you can hold me accountable
  6. Within two hours of receiving a signed listing, submit your home to the MLS (Multiple Listing Service).
  7. Custom-create color brochures to be kept in the home and in the exterior brochure box. Regularly monitor the brochure box and keep it fully stocked!!
  8. Develop a list of features and benefits of your home for brokers and prospects. This is in addition to the brochure
  9. Fax brochures to all agents in the Realtor community who have a customer profile compatible with your home or who focus in your area and neighborhood
  10. A mailing will be prepared and sent to those in your neighborhood.
  11. If appropriate, a niche market mailing will also be sent to identified prospects who might be interested in your home.
  12. If appropriate, prepare and place a newspaper ad about your home
  13. Submit copies of your listing to the weekly Board of Realtors marketing session
  14. Notify all active brokers and agents within one square mile of your home that the property is available
  15. Maximize every possible opportunity to sell your property. When prospecting for new clients, make sure they know your property is for sale. When networking with other agents, always inquire if they have a buyer
  16. Provide you with a weekly written update of all showings and marketing activity
  17. Follow-up with all the salespeople who have shown your home and share their feedback with you
  18. Give you a copy of your multiple listing, your brochure, and a copy of any ads that have run.
  19. Suggest and advise you as to any changes that might make your property more marketable
  20. Hold open houses if appropriate.
  21. Repeat our initial marketing blitz ... contacting other agents and niche-market buyers every 30 days until your property is under contract.
  22. When possible, pre-qualify all prospective buyers. Also, make you aware of the various methods of financing that your buyer may want to use.
  23. Assist you in arranging interim financing, if necessary.
  24. Immediately inform you if we’ve been told to expect an Offer/Contract, and deliver the Offer as soon as we receive it
  25. Review and advise you in regard to any Contract submitted. While completely representing your interests, I will assist you with Counteroffers and help you negotiate the best price and terms.
  26. Guide you through the selling process once a Contract has been accepted, including keeping you informed of all contingencies, time frames and all Seller requirements.
  27. Guide and advise you through the Buyer’s contingencies, including inspection, inspection negotiations, other due diligence issues, financing, appraisal and other steps in the process.
  28. Review the title work with you.
  29. Meticulously review all closing documents, deeds, title work, closing procedures and closing figures with you, and answer any questions you may have.
  30. Attend the closing with you . . . and present you with your check!

Our goal is not to have your house For Sale . . .it’s to have it SOLD!

For more information about selling your home, please feel free to send me an e-mail or call me at:




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Fisher Realty, LLC  1723 S Leyden  Denver, CO  80224

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